BTS’ J-Hope Debuts Pharrell-Produced Track ‘LV Bag’ at Louis Vuitton Show

The collaboration with Don Toliver marks J-Hope’s first music release since completing military service in October 2024.

J-Hope premiered his new song ‘LV Bag,’ a collaboration with rapper Don Toliver, during Louis Vuitton’s Fall/Winter 2025 runway show in Paris on January 21, 2025.
The track was produced by Pharrell Williams, who also curated the show’s soundtrack featuring songs by SEVENTEEN, The Weeknd, and Playboi Carti.
This marks J-Hope’s first music release since his six-track EP ‘Hope On The Street Vol. 1’ in March 2024 and his return from military service in October 2024.
J-Hope previously teased upcoming solo music for March 2025 in a YouTube video titled ‘Beginning of a New Dream,’ hinting at further releases this year.
The Louis Vuitton show, Pharrell’s first as the brand’s men’s creative director, also highlighted J-Hope’s role as a global ambassador for the fashion house.