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BTS Earns Presidential Commendation for ‘Love Myself’ Campaign

Launched in 2017 with UNICEF Korea, the effort reports about 9.2 billion won in donations.

Overview

  • BTS became the first Korean artist to receive the honor at the 5th Korea Good Donation Awards for its philanthropy.
  • The awards, hosted by the Interior Ministry and organized by the Korea Council of Charitable Organizations, recognized 20 recipients, with Samsung Electronics also commended.
  • The ‘Love Myself’ partnership with UNICEF Korea targets violence prevention for children and supports youth mental health programs.
  • Big Hit Music says the campaign has reached over 100 million people across 155 countries and raised roughly 9.2 billion won.
  • In a statement, BTS dedicated the award to ARMY and pledged continued social impact, as the group readies new music and a world tour slated for spring 2026.