Overview
- BT, which announced the move on Thursday, relaunched BT Mobile as a SIM-only service limited to existing BT broadband customers.
- BT outlined eSIM plans with call screening and an AI tool to check suspicious texts, QR codes and emails, plus a redesigned MyBT app and a new Smart Hub 3 router for new broadband sign-ups.
- The company launched its largest ad effort in a decade under the line “Behind Brilliant Things,” featuring heritage icons like the speaking clock and a red phone box, with ads rolling out from May 8.
- BT was named the official telecommunications partner for UEFA Euro 2028 in Britain and Ireland, and it says it plans to lift mobile network capacity by about 20% for the tournament.
- BT said it has invested £25 billion in UK digital infrastructure to date and pledged a further £15 billion to expand full-fibre broadband and 5G coverage.