Overview
- The Financial Times, as cited by the Guardian, reports BT is assessing whether to launch a low-cost mobile brand or acquire an existing virtual network operator.
- A BT spokesperson said the company has no current plans to change its mobile offering, framing the activity as routine brand review.
- Any shift would break from BT’s current focus on selling mobile through the premium EE brand after limiting Plusnet to broadband last year.
- The exploration is described as led by chief executive Allison Kirkby with support from major shareholder Sunil Bharti Mittal.
- Analysts note MVNOs held 16.5% of the UK mobile market last year as new entrants including Revolut, Monzo, Klarna and Fern Trading push into mobile services.