BSNL Unveils New Logo and Services, Opts Against Tariff Hike

BSNL focuses on service improvement and expansion with new offerings, foregoing tariff increases despite industry trends.

BSNL has introduced a new logo and seven innovative services to enhance user experience and expand its market share.
The state-owned telecom operator will not raise tariffs, aiming to retain the 2.9 million new subscribers gained after competitors' price hikes.
New services include spam protection, Wi-Fi roaming, and a fibre-based intranet TV service, emphasizing secure and affordable connectivity.
BSNL aims to increase its market share to 25% by 2025, leveraging its new offerings and upcoming 4G and 5G network expansions.
The rebranding includes a shift in the company's slogan to 'Connecting Bharat,' reflecting a broader socio-political messaging strategy.