Bryson DeChambeau Becomes Face of Reebok Golf in Major Partnership

The deal marks Reebok's return to performance golf, outfitting DeChambeau and his Crushers GC team for the 2025 LIV Golf season.

Reebok has partnered with Bryson DeChambeau as its golf ambassador, marking the brand's reentry into the performance golf category after nearly two decades.
DeChambeau and his Crushers GC teammates will debut Reebok's new Nano Golf shoe and branded apparel during the 2025 LIV Golf season, with products available for purchase in March 2025.
The partnership aligns with Reebok's broader strategy to reclaim its position in sports culture, leveraging DeChambeau's on-course success and strong social media presence.
DeChambeau's popular Break 50 YouTube series and other viral golf content have bolstered his appeal, making the partnership a potential boost for Reebok's marketing reach.
The announcement follows DeChambeau's previous loss of major sponsorships after joining LIV Golf but signals a significant endorsement comeback for the golfer.