Overview

• Cracker Barrel replaced its decades-old logo featuring a man beside a barrel with a minimalist text-only design, drawing criticism from longtime customers.
• UFC fighter Bryce Mitchell posted an inflammatory Instagram video attacking the change and targeting CEO Julie Felss Masino with derogatory comments.
• MMA-focused platforms, including Championship Rounds and outlets like Sherdog and MMAmania, circulated Mitchell’s remarks and broadened attention to the dispute.
• Critics frame the redesign as following so-called 'woke protocol' and argue the move threatens the chain’s nostalgic appeal and could hurt business.
• LowKickMMA reports the company says its values remain unchanged and the mascot still appears in restaurants, but there has been no indication of a policy reversal.