Overview

• Johnson told Wired he is “so close” to shutting down or selling Blueprint, calling it a “pain-in-the-ass company” he no longer needs for money.
• In March he founded his own religion, “Don’t Die,” which he developed from the slogan of his Netflix documentary and product brand.
• He rejects reports of a financial crisis at Blueprint, insisting the company is break-even with both profitable and unprofitable months despite The New York Times citing $1 million in monthly shortfalls.
• Blueprint originated in 2021 as Project Blueprint, a $2 million-per-year personal anti-aging regimen that expanded into a supplement business selling items like a $55 longevity mix and $42 Super Shrooms drink.
• To separate business duties from his philosophical work, Johnson is recruiting a new CEO and CTO to run Blueprint’s operations so he can focus fully on the Don’t Die movement.