Bryan Cranston Reprises Walter White for New Mexico Anti-Littering Campaign

The $3 million initiative aims to raise awareness about pollution using the iconic 'Breaking Bad' character.

Bryan Cranston stars as Walter White in a new public service campaign titled 'Breaking Bad Habits' to combat littering in New Mexico.
The campaign, launched in Santa Fe, includes 15- and 30-second ads depicting White collecting litter in the desert.
New Mexico Governor Michelle Lujan Grisham supports the initiative, highlighting its importance for a state reliant on outdoor tourism and filmmaking.
The campaign is funded by $3 million in state resources and features billboards and cleanup efforts involving various community groups.
Albuquerque Mayor Tim Keller notes the challenges posed by increased household waste due to online shopping, emphasizing the need for consumer awareness.