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Brussels Goes Blue for Rihanna and A$AP Rocky at Smurfs World Premiere

The live-action animated reboot produced by Rihanna will open in U.S. theaters on July 18.

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Dan Levy poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).
James Corden poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).
Rihanna poses for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).

Overview

  • Brussels dressed landmarks and transport in Smurf blue for the world premiere Saturday, celebrating the franchise’s Belgian comic roots.
  • Rihanna, visibly pregnant, showcased her baby bump in a custom sheer Chanel gown alongside partner A$AP Rocky on the blue carpet.
  • Director Chris Miller led the premiere with voice cast members such as James Corden and Dan Levy in attendance.
  • The live-action animated reboot centers on Smurfette’s mission in the real world to rescue Papa Smurf.
  • Rihanna also contributes an original track to the soundtrack as the film heads into U.S. theaters on July 18.