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Brunt Workwear Unveils First NFL Partnership to Outfit Patriots’ Field Crew

The partnership features three fan activations to highlight the stadium’s unsung field workers.

Bristol native Eric Girouard is the founder of BRUNT Workwear his company will outfit the Gillette Stadium Field Crew for the New England Patriots this season.
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Overview

  • Brunt will supply every member of Gillette Stadium’s 10-person field crew with its signature boots and a co-branded capsule apparel collection.
  • Each crew member can select boots tailored to their tasks, choosing features such as safety toes, waterproofing or added breathability.
  • The collaboration originated through LinkedIn-sparked talks with Kraft Sports + Entertainment and will be evaluated on a year-by-year basis.
  • Brunt is set to host three branded tailgates this season at home games on Sept. 7, Nov. 2 and Dec. 14.
  • Headquartered in North Reading, Massachusetts and employing about 100 people, Brunt casts the deal as an extension of its mission to support trade workers.