Overview

• Brunt will supply every member of Gillette Stadium’s 10-person field crew with its signature boots and a co-branded capsule apparel collection.
• Each crew member can select boots tailored to their tasks, choosing features such as safety toes, waterproofing or added breathability.
• The collaboration originated through LinkedIn-sparked talks with Kraft Sports + Entertainment and will be evaluated on a year-by-year basis.
• Brunt is set to host three branded tailgates this season at home games on Sept. 7, Nov. 2 and Dec. 14.
• Headquartered in North Reading, Massachusetts and employing about 100 people, Brunt casts the deal as an extension of its mission to support trade workers.