Overview
- Steal A Brainrot hit a 24-hour peak of 12,712,359 concurrent players during the event, making it one of Roblox’s largest single-game turnouts reported to date.
- The concert ran just under eight minutes as a pre-recorded performance with five Bruno Mars avatars synced to a staged light show.
- Players had access to a limited Bruno-themed Brainrot, after the developer signaled the item would be spawned only once during the live appearance.
- The live pop-up took place on January 17 at 12 p.m. PT, with the Roblox event page listing an overall window running through January 23.
- Mars’ set was promoted to feature his new single “I Just Might” alongside “Locked Out of Heaven,” as Roblox continues high-profile events while expanding safety measures like facial age verification.