Overview
- The pre-recorded set ran just under eight minutes on January 17 at 12 p.m. PT, presenting five identical Bruno Mars avatars on a stage in-game.
- Developer messaging said the limited Bruno “Brunito/Bruno Marsito” Brainrot would be given out only once during the event.
- Roblox’s Rolimons tracker and in-game stats showed a 24-hour peak of about 12.7 million concurrent players tied to the show.
- The concert promoted Mars’ new single I Just Might alongside the older hit Locked Out of Heaven, with an official event window listed as January 17–23.
- Steal A Brainrot, launched in May 2025, has become a Roblox phenomenon as Spyder Games pursues action against copycats and the platform faces ongoing child-safety scrutiny and new verification measures.