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Browser Company Introduces $20 Pro Subscription for Dia and Limits Free AI Access

Free users face AI usage caps under a new tiered pricing model that marks Dia’s first revenue-generating service in a landscape where rivals embed AI assistants in their browsers.

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Dia browser launches $20 Pro AI subscription

Overview

  • Dia Pro costs $20 per month and grants unlimited access to the browser’s AI chat assistant and Skills for repeatable workflows.
  • Free users now face undisclosed AI usage caps, though CEO Josh Miller has said those using the assistant only a few times a week will not be charged.
  • The Browser Company plans additional subscription tiers spanning roughly $5 to several hundred dollars per month.
  • This first revenue-generating service comes after a $128 million funding round and the decision to pause development of the Arc browser.
  • Dia now competes with Perplexity’s Comet, Opera’s Neon and integrated AI assistants from Google and Microsoft.