Overview

• The new “Alpha Dawg” helmet sports a matte brown shell with an orange-brown-orange triple stripe and a matching brown facemask while upholding Cleveland’s logo-free tradition.
• Cleveland will debut the all-brown uniform and helmet combination in Weeks 3, 7 and 14 against the Packers, Dolphins and Titans respectively.
• Under the NFL’s revised alternate helmet policy, the Browns retain their primary orange and white throwback helmets and may use alternates in up to four games.
• DUDE Wipes serves as the presenting sponsor of the helmet launch, with CMO Ryan Meegan highlighting the brand’s alignment with the Browns’ bold identity shift.
• A Browns videographer’s unexpected fall into Lake Erie during the waterfront unveiling drew widespread attention and fueled fan speculation that the mishap was staged.