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3w ago

Browns Set to Debut 'Alpha Dawg' All-Brown Helmet and Uniform vs. Packers

The franchise introduces its first brown helmet through a DUDE Wipes partnership tied to a three-game rollout.

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Cleveland Browns fans after Cincinnati Bengals quarterback Joe Burrow (9) is sacked in the fourth quarter of the NFL Week 1 game between the Cleveland Browns and the Cincinnati Bengals at Huntington Bank Field in Cleveland on Sunday, Sept. 7, 2025. The Bengals begin the season with a 17-16 win over the Browns.
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Overview

  • The Browns will wear a brown helmet in a game for the first time in franchise history.
  • The Week 3 debut is set for Sept. 21 against Green Bay in Cleveland, with practice photos this week confirming the look on the field.
  • Per the team, the helmet has a matte all-brown shell with a brown stripe flanked by two orange stripes and an all-brown facemask, paired with all-brown jerseys and pants.
  • The "Alpha Dawg" set will be used three times this season—Sept. 21, Oct. 19 vs. Miami and Dec. 7 vs. Tennessee—and is presented in partnership with DUDE Wipes.
  • DUDE Wipes promoted the reveal with a 20-foot inflatable helmet on Lake Erie, where a cameraman fell into the water and was quickly rescued, an episode that drew skeptical reactions online.