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Browns Open Experience Center to Launch $2.6 Billion Stadium Sales Push

The appointment-only Berea facility gives high-value buyers an immersive preview as the team prepares staged PSL and premium-seat sales ahead of the 2029 stadium opening.

Overview

  • The Browns opened the appointment-only Browns Experience Center in Berea on Monday to provide an early, tangible preview of Huntington Bank Field.
  • The 4,000-square-foot center includes a large-scale stadium model, a Browns Tunnel exhibit, actual stadium seats and a 270-degree Immersive Cube that can show fans any seat view.
  • The team is running tailored, private tours to target suite and club buyers while taking refundable deposits of $25 for season-ticket priority and $500 for suite consideration that the club says are tracking ahead of expectations.
  • Personal seat license sales are scheduled to begin in mid-September with options for single payments, short-term interest-free plans, long-term financing and credits for existing downtown license holders.
  • The new domed Huntington Bank Field is planned to open in 2029 with 67,500 seats plus 2,500 standing capacity and sits at the center of a 178-acre Brook Park mixed-use district meant to help fund the $2.6 billion project and preserve fan traditions like the Dawg Pound tailgates.