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Brown-Forman Forecasts Revenue and Profit Declines for 2026

Shares sank over 14% in premarket trading after the company cited tariff uncertainties, weak consumer demand.

FILE - Bottles of Jack Daniel's Tennessee Whiskey line the shelves of a liquor outlet in Montpelier, Vt., Dec. 5, 2011. (AP Photo/Toby Talbot, File)
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Bottles of Jack Daniel's are displayed at a bar in Gurugram, India, November 26, 2024. REUTERS/Priyanshu Singh/File Photo
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Overview

  • Brown-Forman expects low-single-digit declines in both organic net sales and operating income for fiscal 2026, citing macroeconomic volatility and the potential reinstatement of a 50% EU whiskey tariff.
  • The company reported quarterly net sales of $894 million for the period ended April 30—down 7% year-over-year and below analysts’ $967.4 million estimate—and earnings per share of $0.31.
  • Net sales declined across major markets, slipping 7% in the United States, 14% in Canada, 6% in the United Kingdom and 4% in Germany.
  • Overall whiskey volume shipments fell 3% year-over-year as consumers increasingly favor ready-to-drink beverages and tequila.
  • In January, Brown-Forman announced plans to cut 12% of its workforce and close a barrel plant in response to prolonged declines in alcohol consumption.