Overview

• Nearly 30 participants braved rain on Orchard Street in the Lower East Side to compete in the lookalike challenge
• George Gountas, a Brooklyn dad and lighting technician for The Daily Show, was reluctant to enter until his wife persuaded him
• He walked away with $50 in cash and a year’s supply of burritos from Son Del North Mexican restaurant
• Organisers aimed to lift spirits with a celebrity-themed event after Pascal’s critique of New York’s Mexican food and to mark the eatery’s one-year milestone
• Having no prior social media accounts, Gountas is poised to gain widespread online attention after his win