Overview

• George Gountas beat out 26 competitors on June 15 to claim the top spot outside the Lower East Side restaurant.
• The Brooklyn dad received $50 plus a year’s supply of burritos for his close resemblance to the Golden Globe–nominated star.
• Contestants and spectators gathered in the rain, turning the restaurant’s anniversary into a lively street party.
• Son Del North chef and co-owner Annisha Garcia said the contest was sparked by Pascal’s 2023 comment about New York’s Mexican cuisine.
• The turnout underscores the growing popularity of celebrity look-alike events in the city following last October’s Timothée Chalamet contest.