Overview

• Swiss trainer brand On, which counts Roger Federer as a major investor, raised a tentative objection to the Cloud23 trademark across categories including food, alcohol, sauces, live streaming and sports equipment.
• On engaged law firm Bristows LLP for the filing, but the company did not follow through and the Cloud23 mark was subsequently registered.
• This marks at least the third trademark clash linked to Brooklyn Beckham’s venture after earlier challenges prompted changes to filings.
• Beck’s beer objected to the Beck’s Buns restaurant branding, leading Buster Hot Sauce Inc to delete alcohol-related classes from that application.
• Stag’s Leap Wine Cellars also opposed a filing for the shortened mark C23, and the company again removed alcohol classifications while pursuing broader brand expansion.