Overview

• The fall/holiday effort launches Sept. 30 across social, digital, paid media, streaming video, email, stores and in‑store merchandising, with pieces available now online and in Express locations.
• Shot by the Morelli Brothers at Milk Studios in Los Angeles, the visuals center on intimate couple imagery spanning work, weekend and celebration looks.
• Framed as part of the retailer’s 45th‑anniversary repositioning, the collection revisits recognizable Express signatures updated for a new generation.
• An activation at Vogue World joins editorial features as part of the multi‑channel rollout announced for the campaign.
• In new interviews, the couple highlight their preference for authentic coordination and approachable style; they previously fronted Moncler’s pre‑fall 2025 rollout.