Overview
- Broadway drew about 14.7 million attendees in 2024–2025, the second-highest season on record, while grosses hit a record $1.89 billion.
- Less than 13% of admissions came from the New York suburbs, a 30-year low that producers deem “massively concerning,” prompting outreach such as New Jersey Night.
- People identifying as BIPOC accounted for 34% of the audience, the highest share in three decades, as the average age ticked down to 41.
- Ultra-frequent patrons who attended 15 or more shows comprised 8% of theatergoers but generated 40% of ticket sales.
- Survey respondents reported paying an average of $145.70 per ticket, down from last season, with Instagram and personal recommendations driving discovery.