Overview
- Broadway drew 14.66 million attendees in 2024–25, the second-highest total on record, and posted a record $1.89 billion in grosses.
- Less than 13% of admissions came from New York suburbs, a 30-year low that producers say threatens profitability, prompting outreach such as the inaugural New Jersey Night.
- People identifying as BIPOC comprised 34% of the audience, the highest share in three decades, and the average attendee age declined to 41 with a majority identifying as female.
- A small cohort of heavy attendees drove sales, with 8% of theatergoers seeing 15 or more shows yet accounting for 40% of tickets, and the average reported household income was $276,465.
- Survey respondents said they paid an average of $145.70 per ticket, down from $154.70 last season, and Instagram was the most commonly cited source of theater information based on 18,533 weighted responses.