Broadway Musical "Here Lies Love" to Close on November 26 After Struggling with Low Ticket Sales

Despite positive reviews and innovative production, the Broadway musical about Imelda Marcos's life by David Byrne and Fat Boy Slim, struggled with consistent poor sales and capacity issues, leading to a final performance after 150 shows.

• The Broadway musical 'Here Lies Love', depicting the life of Imelda Marcos, will end its run on November 26 due to low ticket sales despite positive reviews and an innovative disco-inspired production.
• The musical was produced by David Byrne and Fat Boy Slim, and introduced an immersive theatre experience by transforming the Broadway Theatre into a dance floor with moving platforms and small stages.
• Despite its creative efforts, the musical, which cost up to $22 million to produce, struggled with capacity issues, often running at only 70-80% capacity, and did not gross above $1 million in any week.
• The musical marked the first Broadway production with an all-Filipino cast, and producers implemented various strategies including after-show DJ parties and distributing 2,500 tickets to Asian American-affiliated groups in an effort to attract audiences.
• The producers have indicated that the production will be taped for the Theatre on Film and Tape Archive at the New York Public Library for the Performing Arts at Lincoln Center, with discussions underway for international productions in Japan and Australia.

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