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Broadway League Report Finds Record Grosses, Suburban Slump, and a Younger, More Diverse Crowd

Producers warn profitability could be squeezed by lost suburban demand despite near-record attendance.

Overview

  • Less than 13% of admissions came from surrounding suburbs, a 30-year low linked to pandemic-era habit changes and remote work, with producer Ken Davenport calling the drop “massively concerning.”
  • Broadway drew roughly 14.66–14.7 million attendees in 2024–2025 and set a record $1.89 billion in grosses, trailing only 2018–2019 in attendance.
  • People identifying as BIPOC comprised 34% of the audience, the highest share in three decades, as the average theatergoer’s age declined to 41.
  • Survey respondents reported paying an average of $145.70 per ticket, down from $154.70 the prior season, even as some star-driven shows commanded premium prices.
  • A small cohort drove sales, with 8% attending 15 or more performances and accounting for 40% of tickets; U.S. tourists made up 42% of attendees, New Yorkers 25%, and international visitors 20%.