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Broadway Grosses Fall 11% After Late-September Storm

The late-September Nor'easter reduced ticket sales after Broadway Week ended and exposed how weather and promotions create sharp short-term swings in box-office totals.

Overview

  • Box-office totals for the week ending Sept. 27 fell 11% to $24,093,388 with attendance down 11% to 209,194, per The Broadway League.
  • Hamilton led the week with $2.6 million in grosses as Christopher Jackson returned to the role of George Washington through Jan. 3, making it the only sellout among major shows.
  • Harry Potter and the Cursed Child rebounded to about $1.57 million after Tom Felton resumed the role of Draco Malfoy, a jump of roughly $607,000 from the prior week.
  • One-off factors distorted weekly comparisons: Broadway Week discounts ended the previous week and a largely comped gala had pulled down earlier reported grosses for Paranormal Activity.
  • Season-to-date totals through week 18 stand at $565,480,589, down about 7% year-over-year, a pattern that shows roster changes, promotions and weather can mask underlying demand trends and complicate revenue planning for producers.