Overview
- Held on Sept. 21 in Shubert Alley and on West 44th–45th Streets, the 39th annual market featured 65 Broadway shows and industry organizations.
- Market tables generated $851,552, led by ATPAM at $86,861, with The Outsiders next at $74,002.
- The live auction raised $521,200 across 67 lots and the silent auction added $212,354 from 156 items, topped by a Hamilton orchestra-pit experience at $21,000 and a Sondheim-signed Assassins poster at $20,000.
- The Autograph Table and Photo Booth brought in $26,556, and Broadway Cares’ eBay storefront contributed $18,641.
- Since its 1987 debut, the event has raised $21.8 million for Broadway Cares, with this year’s edition featuring 54 signing performers and a sighting of P!NK browsing with her daughter.