Britons Embrace Earlier Bedtimes and Increased Office Attendance in 2024

New data from Virgin Media O2 reveals shifts in daily routines, with more people commuting regularly and prioritizing sleep for better health.

Virgin Media O2 data shows Britons are going to bed earlier, with network traffic dropping off 20 minutes sooner compared to 2020.
Morning activity has also shifted earlier, with network traffic starting 15 minutes earlier than four years ago.
Nearly half of workers (48%) are commuting to the office five days a week, reflecting a rise in back-to-office mandates.
Experts attribute earlier bedtimes to a growing focus on health, particularly among Generation Z, who are prioritizing sleep and wellness.
Broadband usage increased by 8.1% in 2024, driven by online gaming, major sports events like the Euros, and streaming services such as Netflix and BBC iPlayer.