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Britney Spears Powers Demna’s Final Balenciaga Spring 2026 Capsule with Exclusive Merch

Featuring archive images by Rankin and Steven Klein alongside a self-curated playlist, the launch marks a pop-culture pivot in Gvasalia’s final act at Balenciaga ahead of his Gucci takeover.

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Overview

  • The collaboration dropped June 3 as part of Demna’s Spring 2026 Exactitudes collection, unveiling 12 ready-to-wear pieces and accessories.
  • Merch includes $795 shrunk T-shirts, $1,250 studded baseball caps and $1,650 oversized hoodies, all available for preorder on Balenciaga.com and in select stores.
  • Spears curated an exclusive playlist streaming on Spotify, Apple Music and other platforms, featuring two BFRND remixes of “Gimme More” and “Oops!... I Did It Again.”
  • The capsule integrates archival imagery of Spears by Rankin and Steven Klein and celebrates key silhouettes from Demna’s decade at Balenciaga.
  • Demna Gvasalia will present his final couture show in Paris on July 9 and depart Balenciaga on July 10, handing over creative directorship to Pierpaolo Piccioli.