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Britney Spears Partners with Balenciaga on Limited-Edition ‘Exactitudes’ Merch

Preorders are live now for July delivery ahead of Demna Gvasalia’s couture finale in Paris

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Overview

  • Preorders are now open on Balenciaga’s website with items shipping in July.
  • The 12-piece Exactitudes range includes a $1,650 hoodie, a $1,250 studded baseball cap and a $795 ‘shrunk’ T-shirt.
  • Designs showcase Britney Spears’ autograph and archival imagery captured by photographers Rankin and Steven Klein.
  • Spears curated an exclusive playlist and BFRND produced a Britney4ever EP of remixes for ‘Gimme More’ and ‘Oops!... I Did It Again’.
  • It culminates Demna Gvasalia’s decade at Balenciaga with his final couture show slated for July 9 and Pierpaolo Piccioli stepping in as creative director on July 10.