British Tourists Flock to Benidorm for Cheltenham Festival Viewing

Rising costs and overcrowding at Cheltenham Racecourse drive thousands to sunny Spain for affordable racing festivities.

Benidorm has become a popular alternative to Cheltenham, with British tourists watching festival races on big screens in beachside bars and resorts.
The Spanish city offers significantly cheaper options, including €1-2 pints and affordable accommodations, compared to the high costs at Cheltenham Racecourse.
Attendance at Cheltenham has declined by 18% over the past two years, with rising ticket, travel, and drink prices cited as key factors.
Bars like the Marina Resort and The Winning Post in Benidorm have adapted to cater to the influx of racing fans, offering betting facilities and early opening hours.
Many attendees, drawn by the relaxed atmosphere, warm weather, and lower expenses, say they prefer Benidorm over the traditional Cheltenham experience.