Overview
- Several centres in the group have confirmed weekend openings of their Christmas departments on October 10 and 11, with launch events planned at sites such as Bressingham, Upminster, Harrogate and Leyland.
- The expanded Fern Christmas and Lighting collection will debut exclusively at British Garden Centres and will include festive lights, decorations, home accessories and themed displays.
- Family Card members will receive a 15% discount across the Christmas range during the launch weekend and bookings are open for Santa visits and festive dining at participating centres.
- Bressingham will stage a 9am Saturday ribbon-cutting by Santa with the first 50 groups receiving golden tickets for a free bauble, and centres are offering live music and family-focused experiences to boost footfall.
- The campaign, billed as 'Where Magic Begins' and promoted with #MagicBegins, builds on the Stubbs family group’s rapid expansion to about 80 centres and reflects a wider retail trend of opening festive displays earlier to capture Q4 sales and family visits.