Overview

• The British bulldog has become the UK's most expensive dog breed, with an average asking price of £1,694, a 20% increase over the past year.
• Viewings of British bulldog puppies have risen by 230% over five years, including a 45% increase in the last 12 months, according to Pets4Homes data.
• Sales of smaller 'handbag' breeds like pugs, French bulldogs, and chihuahuas have dropped by up to 50%, reflecting shifting consumer preferences toward larger breeds.
• Animal welfare experts, including the RSPCA, warn that bulldogs are four times more likely to suffer from health issues due to their brachycephalic features, resulting in an average lifespan of just six years.
• The broader puppy market has seen prices fall nearly 50% since the pandemic peak, with the current average price across all breeds at £928.