British Army's Fortnite Recruitment Campaign Pulled Amid Backlash

Epic Games states custom map was undergoing moderation, while the army's broader recruitment strategy faces scrutiny.

The British Army's recruitment campaign, which used a custom Fortnite map, has been pulled following backlash from the gaming community.
The campaign, dubbed 'Operation: Belong', was set to be promoted by influencers Yung Filly and Elz The Witch.
Epic Games stated that the map was undergoing moderation and must adhere to their content guidelines and creator rules, which prohibit promoting military enrollment.
The British Army's recruitment strategy has been under scrutiny, with the force's numbers expected to drop below 70,000 within two years.
The British Army has not confirmed whether the campaign has been entirely canceled.