Overview

• The British Army's recruitment campaign, which used a custom Fortnite map, has been pulled following backlash from the gaming community.
• The campaign, dubbed 'Operation: Belong', was set to be promoted by influencers Yung Filly and Elz The Witch.
• Epic Games stated that the map was undergoing moderation and must adhere to their content guidelines and creator rules, which prohibit promoting military enrollment.
• The British Army's recruitment strategy has been under scrutiny, with the force's numbers expected to drop below 70,000 within two years.
• The British Army has not confirmed whether the campaign has been entirely canceled.