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British Ambassador Pushes NFL to Commit to London Super Bowl

Peter Mandelson wants the announcement before the end of his tenure to highlight the potential economic boost for host cities.

London, United Kingdom - October 13: the british flag and the american flag inside the stadium during the NFL match between Jacksonville Jaguars vs Chicago Bears at Tottenham Hotspur Stadium on October 13, 2024 in London, England. (Photo by Vince Mignott/DeFodi Images via Getty Images)
Kirby Lee-Imagn Images
British Ambassador to the United States Peter Mandelson walks on the day British Prime Minister Keir Starmer holds an emergency Cobra meeting to discuss Israel-Iran conflict, in London, Britain, June 18, 2025. REUTERS/Jaimi Joy/File Photo
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Overview

  • At a Chicago Council on Global Affairs event, Mandelson urged the NFL to stage the first Super Bowl outside the United States in Britain.
  • The league has confirmed Super Bowl host cities through 2028, making 2029 the earliest viable date for London to host.
  • Commissioner Roger Goodell has acknowledged the possibility of overseas championships but the NFL has not agreed to move its showpiece abroad.
  • Since 2007 the NFL has held regular-season games in England and this season’s international schedule includes São Paulo, Madrid, Dublin, Berlin and three London fixtures.
  • Economic studies estimate hosting a Super Bowl can inject between $150 million and $1 billion into a host city, underpinning diplomatic and commercial appeals.