Particle.news
Download on the App Store

British Airways Secures Naming Rights for Olympia’s New Arena and Theatre

Part of a £1.3bn overhaul due to open next year, the venues will integrate with BA’s loyalty scheme to offer early booking plus Avios rewards.

Overview

  • AEG Presents UK will operate the 3,800-capacity British Airways Arc, located above Olympia’s west exhibition hall, with opening set for 2026.
  • A 1,575-seat British Airways Theatre forms part of the project and is billed as the largest new venue of its kind in nearly half a century.
  • British Airways Club members will receive advance access to tickets for concerts and plays and will earn Avios on purchases.
  • AXS has been named the official ticketing partner, the booking diary is open, and first performer announcements are expected in the coming months.
  • The venues anchor a wider regeneration delivering 30 bars and restaurants, two hotels and 550,000 square feet of office space at Olympia.