British Airways Adjusts Loyalty Scheme After Customer Complaints

The airline has revised its new spending-based rewards system to address concerns from frequent flyers while maintaining a focus on fairness.

British Airways is transitioning its loyalty program to a spending-based system, awarding one point per pound spent instead of points based on distance flown.
Following backlash, the airline introduced changes allowing frequent flyers to qualify for status based on flight count: 25 flights for bronze and 50 for silver.
A bonus tier point offer, initially set to expire in February, has been extended through December 2025, with higher bonuses for premium cabin passengers.
Customers can now earn points on British Airways Holidays, including flights, hotels, car rentals, and fees for extras like baggage and seat selection.
British Airways insists the changes aim to reward loyalty more equitably and reduce reliance on loopholes, though critics argue it disadvantages leisure and economy travelers.