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Britain’s 2024 Road-Death Hotspots Mapped as Rural Risk Persists

Safety advocates press for an evidence-led strategy to protect vulnerable users in rural hotspots.

Overview

  • Final Department for Transport data show 1,602 fatalities in 2024, with 29,467 people killed or seriously injured and 128,272 casualties in total.
  • Rural roads accounted for 60% of deaths (956), compared with 555 in urban areas and 91 on motorways.
  • Lincolnshire recorded the most fatalities among upper-tier areas with 53 deaths, while Kent had the most total casualties at 3,821 and the highest number seriously hurt or killed at 921.
  • Motorcyclist deaths rose 8% and pedestrian fatalities edged up 1% as deaths among car occupants fell 5%, concentrating risk on more vulnerable users.
  • RoSPA warns progress has stalled and urges lower speeds, targeted enforcement, safer infrastructure, and measures like 20mph zones and graduated driver licensing.