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BRIT Awards to Move to Manchester for First Time in 47 Years

As the first of a three-year Sony Music UK stewardship, the relocation seeks to energize the awards by tapping into Manchester’s celebrated music heritage.

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Overview

  • The 2026 ceremony will be staged on February 28 at Manchester’s Co-op Live, with the awards set to remain there through at least 2027.
  • Sony Music UK CEO Jason Iley said the move would reinvigorate the ceremony and build on its legacy of celebrating world-class music.
  • Mastercard will continue as headline sponsor in its 28th year and ITV will broadcast the event on ITV1, ITVX, STV and STV Player.
  • Mayor Andy Burnham hailed the decision as a major coup that underscores Manchester’s global impact on music.
  • The shift reflects a broader industry trend toward northern venues and drew mixed responses, with some praising regional outreach and others citing travel concerns.