Brisbane Proposes 3D Digital Billboard for Queen Street Mall

Plans for Brisbane's 'highest-profile 3D advertising device' at 136 Queen Street are under review by the city council.

The proposed 3D digital billboard will measure four metres high and 12 metres wide, wrapping around the corner of 136 Queen Street.
Located diagonally opposite Hungry Jack’s in Queen Street Mall, the billboard aims to enhance the pedestrian and retail environment.
Telstra, which occupies the ground floor retail space of the building, will feature its branding on the billboard.
Brisbane City Council is reviewing the proposal, which emphasizes the billboard’s alignment with the mall’s character and its role as a retail and activity hub.
The project reflects broader trends in urban modernization and the integration of advanced advertising technology in public spaces.