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Brisbane Complete Three‑Peat as Grand Final Breaks TV and Streaming Records

Seven’s audience data shows record TV and 7plus numbers, signaling stronger streaming habits and higher commercial reach for marquee sport coverage.

Overview

  • The Brisbane Lions beat the Fremantle Dockers to win the 2026 AFL Grand Final, completing a premiership three‑peat after kicking the last four goals to secure a seven‑point win on Saturday.
  • Broadcaster and AFL figures put the match at a record 4.52 million average TV viewers with a national reach of 6.5 million across Seven and 7plus.
  • Streaming on 7plus hit a new high of 1.42 million viewers, a 44 percent rise on 2025 that reflects growing BVOD use for major live sport.
  • Seven reported dominant commercial and BVOD market shares on Grand Final day, and said pre‑game and post‑match programming also drew millions of viewers.
  • A crowd of 100,023 attended at the MCG, the largest Grand Final between two non‑Victorian clubs, underscoring strong national fan engagement and boosting the event’s commercial value.