Overview
- Brighton Pier Group has formally appointed Knight Frank to run the sale and is inviting offers without a disclosed guide price.
- Chief executive Anne Ackord said prospective buyers would need "many millions" and indicated a handover is sought before the peak summer season.
- Company accounts show 2024 revenue of £14.9 million and EBITDA of £300,000, down from £1.7 million in 2023, with the pier’s net book value written down to £13.7 million.
- Management cites poor summer weather, softer tourism to Brighton, and higher labour and insurance costs as pressures; a non‑resident admission fee introduced in 2024 was doubled to £2 in March 2025.
- The sale forms part of a wider divestment program that includes marketing Lightwater Valley, and Brighton & Hove City Council said it will work with current and future owners.