Overview
- Brighton Pier Group formally launched a sale on 2 January and invited offers without a guide price.
- Company accounts show the pier division’s revenue fell to £14.9 million in 2024, with EBITDA dropping to about £300,000 from £1.7 million in 2023.
- The asset was bought for £18 million in 2016 and its 2024 net book value was reduced to £13.7 million after impairments.
- Reported annual visitors total roughly 3.9–4 million, and the admission fee was doubled to £2 in March 2025 to help offset lower footfall.
- Management and the appointed agent say they expect UK and international interest, and the group says it hopes to find a new owner by the summer.