Overview
- Brighton Pier Group cites falling visitor numbers, lower profits and rising operating costs as drivers for the sale.
- Company accounts show 2024 revenue of £14.9m versus £15.6m in 2023, with EBITDA down to £0.3m from £1.7m.
- The pier’s carrying value was written down to £13.7m in 2024, and no guide price has been disclosed.
- The attraction draws roughly 3.9–4 million visitors a year, and a non-resident admission fee introduced in 2024 was doubled to £2 in March 2025.
- The group delisted from AIM in 2025 and is marketing other assets, including Lightwater Valley, as part of its wider divestment plan.