Brighton Owner Tony Bloom Acquires Minority Stake in Melbourne Victory

The Premier League club chairman invests 19.1% in the A-League team, aiming to support its growth and success on and off the pitch.

Tony Bloom, owner of Brighton & Hove Albion, has purchased a 19.1% stake in A-League club Melbourne Victory, with the option to increase his ownership over time.
Bloom, known for transforming Brighton into a top Premier League team, brings extensive football expertise and a global network to the Australian club.
Melbourne Victory, a four-time A-League champion, has not won a title since 2018 and hopes to leverage Bloom's experience for future success.
The investment includes a partnership with Bloom's analytics firm, Jamestown Analytics, to enhance player scouting and recruitment strategies.
Bloom's involvement follows Melbourne Victory's separation from previous investor 777 Partners, marking a new chapter for the club's leadership and vision.