Overview

• Neon’s July 15 Instagram post showed the couple kissing in front of a Los Angeles billboard, offering fans a ticket giveaway for the film’s July 23 L.A. premiere.
• A mid-July fan video captured Alison Brie clipping Dave Franco’s toenails in Griffith Park, prompting speculation that it was another marketing tactic.
• Social-media users reacted divisively to the nail-clipping clip, with comments praising its intimacy and others dismissing it as “TMI” or “nasty.”
• Together, which reunites the married pair in a supernatural horror story of a codependent couple, opens wide in theaters on July 30.
• These staged moments of affection have driven social-media engagement and amplified conversation about the film ahead of its wide release.