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Brian Schottenheimer Energizes Cowboys with Culture Reset at Rookie Minicamp

The new head coach emphasizes relationships, energy, and player character as Jerry Jones retains flexibility for potential roster moves.

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donovan exeiruaku and Tyler Booker To The Cowboys
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Overview

  • Brian Schottenheimer has implemented a culture-driven approach at Cowboys rookie minicamp, replacing traditional practices with informal, connection-focused sessions.
  • The Cowboys’ facility now features high-energy practices with music, enthusiastic coaching, and a renewed sense of joy among players.
  • Schottenheimer praised the rookie class for their maturity and professionalism, highlighting their focus and readiness to adapt to the team’s expectations.
  • Tight end Jake Ferguson and rookie Phil Mafah emphasized Schottenheimer’s approachable leadership style, contrasting it with the previous coaching regime.
  • Owner Jerry Jones, with $37 million in cap space, hinted at possible significant trades to further enhance the roster during the offseason.