Overview

• Rolapp is set to resign as the NFL’s chief media and business officer and assume the CEO role at PGA Tour Enterprises pending board approval on Monday.
• PGA Tour Enterprises was created to bolster the tour’s commercial offerings against the Saudi-backed LIV Golf League and has secured up to $3 billion in funding from Strategic Sports Group.
• During his NFL tenure, Rolapp spearheaded a $111 billion media rights agreement and expanded the league’s streaming partnerships with Amazon, Netflix and YouTube.
• PGA Tour Commissioner Jay Monahan will remain in place while Rolapp focuses on driving revenue growth and content distribution for the new entity.
• Rolapp’s departure could pressure the NFL to formalize its succession planning as it prepares for major media negotiations after the 2029 season.