Overview

• Jay Monahan will remain PGA Tour commissioner until the end of 2026 and oversee a smooth transition while shifting to the tour’s policy and enterprise boards.
• Brian Rolapp, a 22-year NFL executive, officially assumes daily CEO responsibilities this summer with a mandate to expand media rights and modernize the tour experience.
• The PGA Tour secured Genesis as global marketing partner through 2030, making it the first sponsor of the newly launched World Feed across majors and regular events.
• Rolapp’s Harvard Business School connection with LIV Golf CEO Scott O’Neil has fueled optimism for a merger, but key decisions rest with the Public Investment Fund and PGA of America leadership.
• Stakeholders highlighted stagnant viewership and a congested schedule as key challenges for Rolapp’s tenure, calling for course-setup reforms to enhance fan engagement.